for ambitious entrepreneurs, coaches and experts
Hi, I'm Elena
holistic business coach and mentor
Through my Business Accelerator with Soul I help mission-driven entrepreneurs, coaches and experts create a sustainable business they love so that they can do it full-time and have more impact, freedom and joy in their life.

Together we’ll work on growing your business while keeping your inner gremlins (who doesn’t have them?!) in check.
"Within 6 months I launched my first signature coaching program, signed new clients and set a new record of making 14k from coaching in 2 weeks. I feel confident to continue on this path."
Shea Petaja, life coach
Running a business is a mix of art and science. Not only there is the craft side (serving your clients), but the business side (where does that next client come from?). There is a lot of noise out there on what you can be doing and when, which is overwhelming enough. Add your own mind full of self doubt, and no wonder it is harder than it can be.

If you’re on your own without support, it's easy to hit speed bumps, get side-tracked or run into roadblocks. I've been there... I made a ton of mistakes, I tried to figure it out all by myself, I lost focus and got distracted, so I totally get you!

With support it's easier to gain momentum and enjoy the process. The Business Accelerator with Soul is that one-on-one high touch support where we design/fine-tune your business processes and get your business aligned with your values and desired lifestyle. We do it systematically, step-by-step, with soul and strong mindset work.
How Accelerator works:
The program is custom to your pace and schedule, so it might take anywhere between 6 and 12 months to build out all the systems.
Usually I recommend that we meet via Zoom for our one-on-one sessions 2 times/month (these calls usually last 1 hour).
The program is completely personalized to you to get you where you need to go, yet you feel that there is science as well as art.
Between our meetings, you will receive unlimited support via chat and feedback on everything you create during the program (from website copy to email sequences)
You will save yourself a ton of time by having sample interview questions, outreach scripts, discovery call scripts, service agreement templates, intake forms and more!

Accelerator will be the force that propels you forward and helps you stay focused. I will guide you gently but firmly to stay on task and hold you accountable to take action.
A few words about me:
  • California-based, working globally
  • Heart centered entrepreneur, author, coach, mentor
  • MBA, BA Linguistics/Communication
  • Helped build one of the top agencies in the travel vertical from scratch (employee #3) into a successful multi-million dollar business with 40+ employees (Director of Strategy, Director of Product and Innovation)
  • Built multiple products and transformational programs in several languages including an impact travel marketplace featured in Forbes, BBC, National Geographic and The Guardian
  • Helped hundreds of women overcome doubt, gain confidence and make important steps towards their dreams through my coaching programs and courses
  • Author of a self-published book (1,000+ hard copies sold)
  • Mother of two very special humans
  • Traveler who lived in 8 countries
What to expect?
We'll work on the big picture strategy as well as tactical implementation, all while removing any mindset blocks and getting into an alignment with what feels right for you.
On the business side:
You'll gain clarity on WHO, WHAT, WHERE, HOW, WHEN and WHAT'S NEXT?

-Who (you'll get to know yourself and the audience you can serve best)

-What (you'll design/fine-tune your offers so that it's easy and fun for you to deliver and sell)

-Where (which marketing channels are most optimal for you and your unique strengths)

-How to best find clients (from lead generation to enrollment with ease and integrity)

-When is the right time to do what (I save my clients a lot of money by not spending it on strategies that are too early to employ)

-What's next? (you'll learn to maintain relationships with your customers long-term, work with them again and again and have them as your champions)

You won't waste your energy on chaotic actions, instead doing what is right at the right time.
On the mindset side:
You'll understand your WHY and your WHY NOTs, free yourself from unnecessary beliefs that you are carrying and feel lighter

-You'll connect to your deeper WHY

-We'll discover and work with your points of resistance (limiting beliefs, fears and inner conflicts)

-You'll feel more confidence doing new actions that support your new beliefs

-You'll feel more congruency when selling and marketing your products and services

In short - we'll make sure your mindset is helping you, not slowing you down
Alumni stories:

Shea P.
Coach, speaker, USA
Initial objectives:
"I met Elena at the perfect time. My day job was coming to an end and the dream of becoming a full-time coach was becoming a reality. I just couldn't see how to get from here to "there". Her international life experience paired with her career in strategy gave me confidence that she could help!"

Overall take on the program:
"Elena has a breadth of understanding in the world of coaching saving me from many costly mistakes. That being said, if you're looking to transition your in-person coaching into a full-time online program to support your lifestyle, talk to Elena!"

What was one tangible/measurable result that showed up for you during our work together?
"Within 6 months I launched my first signature coaching program, signed new clients and set a new record of making 14k from coaching in 2 weeks. I feel confident to continue on this path."

Milana C.
Entrepreneur, Sales Coach, USA
What was your "before"?:
"Prior to our work together, I grappled with a lack of confidence, a hazy vision, and a frustrating sense of indecision."

What was your "after"?
"The clarity I got was amazing. Elena is fantastic at taking out the guesswork and making the complex so much easier to understand. Thanks to her expert coaching, I've managed to remove uncertainty and self-doubt that were holding my business back. Elena's extensive experience across all aspects of business has cleared my path forward, breaking it down into manageable, logical steps.

She excels at crafting a comprehensive yet achievable step-by-step plan that not only makes sense but also translates into profitability."

What were some tangible results that showed up for you during our work together?
"I now: 1) defined my niche 2) defined my offering and pricing 3) got a roadmap of “correct” steps in rolling out coaching, courses, etc. 4) confidence that comes from knowing my experience matters and will help others; not taking my skills for granted."

Overall take on the program:
"Elena's coaching has been an absolute game-changer for both myself and my business. It has given me the self-assuredness to make decisions confidently and a clear sense of purpose. Her guidance is eye-opening, refreshingly straightforward, and brimming with innovative ideas!

Working with Elena has transformed how I approach my business and clients. I've gained crystal-clear priorities and a newfound empowerment to mold my business in alignment with my passion while effectively serving my clients.

Elena's assessments and guidance are consistently candid and rooted in the wealth of global experiences she brings to the table. Her insights and creative ideas have proven invaluable, offering fresh perspectives and opportunities I had never considered.

I am thrilled about the trajectory of my business and the boundless possibilities it holds. Elena's unwavering support has enabled me to thrive beyond my wildest expectations. Thank you, Elena!"

Maria К.
Psychologist, Belgium
Starting point:
"The year before I joined Elena's Accelerator program was a very hard year for me. I had this feeling that something was missing from my life, but I wasn't clear what it was. Embarking on the Accelerator journey with Elena helped me get back to myself in this difficult time."

Overall take on the program:
"Simply put, Accelerator with a Soul is an incredible program. It is very holistic and logical with great structure, yet it is also very personal and warm.

On one hand, Elena knows exactly where she is taking her clients based on the roadmap. On the other hand, she considers individual situation and customises for each person and their particular personality, life and business.

On top of business knowledge, I received a very strong emotional support, which helped me move forward even when I hit speed bumps on the road. There were several times when I was doubting my business and myself, but Elena's words and feedback literally brought smile back to my face as well as confidence that I can do it.

When thinking of Accelerator, a metaphor of a bird comes to mind. This bird feeds its baby and then teaches it to fly. The bird gives her baby exactly what it needs without overloading with information and things to do, so that the baby bird can digest it. And then it teaches its offsprings to peek their heads out of the nest and fly on their own while encouraging and stretching them with more advanced tasks as needed."

What was one tangible/measurable result that showed up for you during our work together?
"Accelerator opened up a whole new world for me. With Elena's help I was able to define what my next level looks like and how to make it happen. Aside from all the great knowledge that I received, I accomplished so many things in real life, some of which seemed impossible before.

For example, I honestly didn't think I could make even a simple web page, set up my domain name, get the payment system set up, create and conduct my first online challenge, and the list can go on and on.

On top of it all, I'm just shocked how some of my thinking has changed (especially when it comes to beliefs around money). Of course, there is always a way to improve, but I have experienced some true transformations in this area.

When you see all these results, you can't but feel this incredible excitement and a sense of progress.

Thank you very much for everything!"

Amy M.
Consultant, USA
Initial objectives:
"Hone in on what I can offer as an online course that is unique and compelling. Plus better understand the technicalities of the class launch specifics, including starting audience, what kind of beta group, timing, etc."

Overall take on the program:
"I found Elena's Accelerator to be illuminative, informative, and helpful in moving towards my goal of launching an online course. Elena was always accessible for feedback and support and responded promptly to my messages. Her suggestion to conduct interviews about my curriculum helped me gather valuable information and expand my network. The template she provided for outlining my curriculum was also helpful in organizing my thoughts. I appreciated the support and guidance provided by Elena in getting started in the journey of building my course!"

What was one tangible/measurable result that showed up for you during our work together?
"A solid initial curriculum + several interviews about it, with good info within those interviews to carry forward into my plan. Also a pay raise, with a plan in the works to raise it more!"

Sandra F.
Physician, Coach, USA
Starting point:
"Before I met with Elena, I was fear ridden, lacked confidence, and felt directionless when it came to my business. I felt like a general life coach and had a lot of my own judgments about that."

Overall take on working with Elena:
"I am so grateful for the opportunity to have Elena as my coach. Elena is such a caring, genuine, and intuitive coach. She's skilled at taking complicated concepts and distilling it down into tangible, organized ideas that you can incorporate into your business."

What was one tangible/measurable result that showed up for you during our work together?
"Elena helped me see my own strengths and use them to inspire a new direction for my business that felt more aligned. She opened up my mind to consider a new niche. With her help, I was able to get more clarity about what my interest really is and why. Having this new angle also opened up a whole new area of marketing/networking for me that I hadn't considered before.

As a result of working with Elena, my clarity regarding direction/messaging for my business as well as confidence in myself as a coach skyrocketed and with it an abundance of new creative ideas. The best part is that, not only did my confidence improve for my business, but in my personal life as well.

I would wholeheartedly recommend Elena to anyone looking for a holistic business coach!"
Let's talk!
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